A Personal Mission That Became a Business
In 2016, Joe LoGalbo made a decision that would change his career and the lives of thousands of men. His inspiration came from close to home. “I started this business to help people like my dad,” he explains. “Older men who want to have more energy, lose fat, gain muscle, boost testosterone naturally, and reclaim their health and life.”
That moment marked the beginning of Live Anabolic, a company dedicated to serving men in their 40s, 50s, 60s, and beyond. What started as a personal mission grew into a business recognised for its health and wellness supplements—especially its flagship product, TestoGreens MAX.
Building the Idea of “Living Anabolic”
From the start, LoGalbo wanted his company to be about more than just supplements. “To live anabolic means to always be in a state of growth as a man,” he says. “It’s about getting better and growing as a person. Having more energy. Not settling for average. Not giving in to aging.”
The word “anabolic” usually refers to building muscle. For LoGalbo, it also became a philosophy. It meant challenging the cultural expectation that men must slow down as they age. He designed his products and message around helping men stay strong—physically, mentally, and emotionally.
Serving an Overlooked Market
The health and fitness industry often markets toward younger men or women. LoGalbo saw a gap. “We create products tailored to men as they get older,” he says. “Whether it’s testosterone, muscle, fat loss, or energy—our mission is to help them perform at the top of their game in the gym, the boardroom, and the bedroom… let’s not get shy talking about that either,” he says.
This focus on men over 40 turned into the company’s edge. Customers praised the supplements for real results. Reviews highlight everything from more energy and mental clarity to increased strength, better body composition, and even improved intimacy with spouses.
The Role of Trust and Integrity
LoGalbo is quick to point out that respect is at the core of his brand. “We treat our customers with the respect, empathy, and integrity we’d want for ourselves,” he says. That value has carried over into the way products are formulated, marketed, and supported.
A key part of building trust has been involving medical expertise. Dr Andreas Boettcher, a respected figure in health and wellness, joined the company’s board to evaluate and endorse the TestoGreens MAX formula. His presence underscored the brand’s commitment to credibility and quality.
Challenges in an Ageing Society
The company’s mission goes beyond selling bottles of supplements. It’s tied to a bigger cultural shift. LoGalbo believes older men often feel left behind by society. “No man left behind,” he says firmly. “We’re here to build our brothers up. Not tear them down, which is what the world wants to do with all the chemicals, media, and movements that come against men daily.”
By framing his business as part of a broader struggle for men’s health and identity, LoGalbo positioned himself as more than a supplement maker. He became a voice for a generation navigating aging, modern pressures, and the desire to stay vital.
Stories of Growth and Progress
What keeps LoGalbo motivated is hearing about the men who use his products. One customer described finally losing stubborn fat after years of frustration. Another spoke about renewed confidence at work because of more energy and mental sharpness. Many mentioned stronger relationships at home.
These stories reinforced LoGalbo’s belief that his company was on the right path. “Helping men live their best life in the second half of life—that’s what it’s about,” he says.
Looking Ahead
For LoGalbo, the mission is ongoing. Each year is a commitment to improvement—both for himself and the men his company serves. “Every year we commit to improving, growing, and becoming better men in mind, body, and spirit,” he says.
The supplement industry is crowded and competitive. But LoGalbo’s path shows how a clear vision, a specific audience, and a values-driven mission can create a strong business. It started with helping one man—his father—and grew into helping thousands.
Key Takeaway
Joe LoGalbo built TestoGreens MAX not just as a supplement, but as a movement. It’s about giving men a hand up as they age, helping them thrive, and reminding them they still have much to achieve. His story is part entrepreneurship, part philosophy, and part call to action.
As LoGalbo puts it: “We want to be known for our commitment to making men’s lives better—in every way that matters.”